While a considerable measure of consideration is given to the extensive heart of Olamide which has filled his invasion into mark administration and putting artistes on, next to no has been appeared to the measure of control he bears these artistes in the music creation process.
YBNL as a recording house has birthed two stars, an accomplishment that numerous record name proprietors will look on with jealousy and petition imitate. Lil Kesh and Olamide are the two effective acts from the name, and they have gone ahead to deliver fabulous music, while enhancing themselves all the while.
What happens in the studio? How does Olamide work with his demonstrations? What amount imaginative control does his marked demonstrations have under him?
Adekunle Gold has uncovered pretty much thing fill in as respects music. The Urban Highlife artist was marked to YBNL in 2014, and has brought to music with exceptional substance, which has seen him develop to end up one of the main lights in a class that had, before his entry, got negligible spotlight.
His presentation collection – “Gold” – which was discharged in 2016 has gotten huge acknowledgment. As indicated by the vocalist, an immense motivation behind why this works out is a result of the free hand he got from Olamide, to take his music in any bearing he needs.
Without Olamide’s immediate supervision and miniaturized scale administration, how was “Gold” recorded? By his trust obviously. Olamide let him stream, and the outcomes were hugely effective.
Olamide’s choice to just offer feeling backing and outside uplifting feedback to Adekunle Gold was a masterstroke. The artist has one of the best collections of 2016, an immense advantage to the record name by method for raking money through deals and dispersion.
In this period of mushroom record names and various financial specialists smothering imagination by managing the heading of the music, Olamide emerges as an artiste who comprehends that great music can just originate from inside. He additionally realizes that an artiste would need to appreciate opportunity in the creation procedure, while wedding it to the business angle on his terms to thrive. He furnished Adekunle Gold with the flexibility, and it has turned out to be the one of the best moves of 2016 at YBNL.
Tragically, this is uncommon in Nigerian music.